Marketing is essential to your company since it makes it possible for you to get new clients and retain old ones, and encourage them to purchase more items and do this more frequently. Effective marketing strategies will ensure that consumers will think of your company when they need a particular product or service. All of these will help maintain the profitability of your company.

There are numerous marketing strategies you can use to make consumers aware of your brand. Some business owners have the wrong notion that marketing efforts need to be capital-intensive to yield substantial returns. Marketing efforts will still be successful by offsetting financial deficits with creativity and resourcefulness. Take for instance utilizing promotional items.

The efficacy of promotional merchandise is for the most partly due to the fact that the advertising message is delivered on a tangible media. Because they are useful and informative at the same time, buyers will likely not hesitate in receiving and keeping them. Any product can be turned into advertising media, even koozies. Customized koozies can bear your company’s name, logo, or slogan and give away at trade shows, conferences, or as part of guerrilla marketing campaigns.

To those who don’t know what koozies are, they are actually insulating sleeves made out of fabric or foam designed to keep your hand warm and the beverage cold. Personalized koozies are effective advertising media because they are likely to be used frequently which will in turn facilitate the introduction of the company’s name to the consumer’s household and social networks.

You can give customized koozies as incentives to customers who referred their friends and family to your company. Personalized koozies may also be used to build traffic to your booth during expos and in other events with high foot traffic such as spectator sports.

The good thing about personalized beverage sleeves is that they do not require much money. In fact, you can get them for less than half a dollar. In most cases, the volume of your order will determine the price of individual beverage sleeves. That is, you can lower the per-unit-cost by buying in bulk.

You can buy them from promotional product distributors. A number of these suppliers have corporate websites making it easier to learn about their products and services. These companies can help you create a design that is eye-catching, memorable but still effectively mirrors your brand. They can use stock images or make new graphics or logos for you to make your merchandise truly stand out. If you want to save money, and you’re confident with your art skills, consider making the artwork yourself.

These promotional merchandise suppliers can turn any item into effective marketing media. They usually have a wide range of items you can choose from; examples include caps, pens, buttons, and decals. Like koozies, they also do not require a lot of money to produce.